Generation Alpha started in 2010- the year the first iPad was released. Though many Millennials and Zoomers (members of Generation Z) grew up with computers, cell phones, and social media in some form, smart devices weren't ubiquitous during their childhoods. Brands are already starting to market to Generation Alpha-the first full generation born into the era of social media influencers and online shopping. While this group is still too young to have much of an influence on music or fashion trends, they will be entering their teen years over the next decade.

That means the oldest members of Gen Alpha are 11 years old, and the youngest haven't been born yet. Most sources place Generation Alpha's birth years from 2010 to 2025. As anyone who has ditched their side part and skinny jeans in the last year knows, Gen Z looms large in the culture-but Gen Alpha is right behind them. People in their teens and early twenties belong to Generation Z, which was born between 19 (or 2010, according to some definitions). If your head is stuck in the 2010s, you may still use Millennials as shorthand for 'young people.' But Millennials were born between 19, making them 25 to 40 years old today. From their birth years to their unique characteristics, here's what you need to know about Gen Alpha. Generation Alpha is just starting to enter middle school, and we can already see their impact on culture. Many members of this generation are the children of Millennials (the oldest of whom are now 40) and the younger siblings of Generation Z (who range from teens to young adults). Generation Alpha is currently the best label to describe the youth of today.

Gen z age range in 2022